About the data that we collect

1. If you place an order on the Site, we may collect various pieces of information about you.

To process your purchase on the Site and any possible future claims and to provide you with our services, we collect, store, and process your data. Our collection of your title, name, gender, date of birth, email address, postal address, delivery address (if different), phone number, mobile number, fax number, payment details, payment card details, or bank account details may occur.

Daad shall collect the following information where you are a seller:

1. Name, date of birth, incorporation, company name, address, phone number, e-mail address, and other business-related information (for example, company registration number, business license, tax information, shareholder and director information, etc.);
2. Account data, such as bank account details, bank statements, credit card details, and payment information (such account data may also be collected directly by our affiliates and/or third-party payment service providers);
3. Information about your orders, payments, and other products and services;
4. Among the technical data collected by this Site are your IP address, login information, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, international mobile equipment identifier, device identifier, IMEI, MAC address, cookies (if applicable), and other information and technology on your device;
5. Your username and password, orders related to you, your interests, preferences, feedback and survey responses;
6. This includes information about how you use the Site, products and Services, or view any content on the Site, including time spent on the Site, items and data you search for on the Site, access times and dates, and websites you visited before coming to the Site;
7. The location data you capture and share with us in the form of photographs or videos that you upload to the Site;
8. Marketing and communication data, such as your preferences for receiving marketing from us and third parties, communication preferences, and chat, email, and call history on the Site or with our third-party sellers;
9. Please submit additional information if we believe you are violating our Privacy Policy or Terms of Use (such as copies of government-issued identification, e.g. passports, ID cards, etc.).

Maintain your account with us;

You may display your name, username, or profile on the Site (including any reviews you post);

Answer your questions, feedback, claims, or disputes, whether directly or through third-party service providers; Answer your questions, feedback, claims, or disputes, whether directly or through third-party service providers.

1. Display of scoreboards on the Site related to campaigns, mobile games, or other activities.

Marketing and advertising:

Information we think you may find useful or which you have requested from us (if you have agreed to receive such information);

You may receive marketing or promotional information about / products and services on the Site from time to time (if you have opted in to receive such information);

1. To conduct marketing and advertising, we need your help;

In order to comply with legal and operational requirements:

Detect fraud by verifying your identity.

1. To ensure that information is accurate, compare it with third parties and verify it with third parties.
2. If you have lodged a complaint, feedback, or enforcement action, we will process it;
3. Provide statistics and research for internal and statutory reporting and/or record-keeping.
4. You should store, host, and back up your personal data;
5. We will investigate any actual or suspected violations of our Terms of Use or Privacy Policy, fraud, unlawful activity, omissions, or misconduct, whether related to your use of the Site or any other matter related to your relationship with us;

Conduct due diligence.

Ensure compliance with legal and regulatory requirements (including your name, contact information, and company details, where appropriate), as well as any law enforcement requests in connection with any legal proceedings; and

1. When necessary to protect life, health, or safety.

• Research, analytics, and business development:
• Gain a better understanding of how you use the site;
• Customize the layout and content of the pages of the Site;

Accuracy of the information

• To verify the accuracy of the information, we compare it with third parties;
• For fraud detection purposes, we need to verify your identity and

1. To facilitate the removal of prohibited and controlled items from our site.

Business, analytics, and research

Performing an audit of data downloads from the site;

1. To understand how users interact with the Site and Services;
2. To improve the layout or content of the pages of the Site and customize them for users;
3. Conduct surveys and research on our users’ demographics and behavior to improve our technology (e.g. voice recognition, etc.) through machine learning;
4. Providing you with more targeted and/or relevant information based on personal data provided by you (whether to us or third parties);
5. Analyzing, testing, and researching data; monitoring and analyzing usage trends;

To improve our products and services; and

1. For a better understanding of our sellers.

Other

Any other purpose for which you have given your consent.

1. For any of these purposes, automated decision-making processes may be used.
2. Further, we will use the information you provide to administer your account with us; verify and carry out financial transactions related to payments you make; audit the downloading of data from our website, Identify visitors to our website and customize them for users; improve the layout and/or content of our website pages; conduct demographic research on our users; provide you with information we think you might find useful, including information about our products and services, if you have not indicated that you object to being contacted for these purposes.
3. Upon receiving your consent, we may contact you by email about other products and services. Our mobile application settings or the unsubscribe function within electronic marketing materials allow you to unsubscribe from receiving marketing information anytime. Our related companies and we may use your contact information to send you newsletters. Our marketing communications can be opted out anytime if you prefer not to receive them.
4. To deliver the product, we may pass on your name and address to a third party (for example, our courier or supplier). Please only submit information to us that is accurate and not misleading and keep it up to date and inform us of any changes to your personal information as soon as possible. If you believe that the information, we have about you is inaccurate, incomplete, misleading, or out of date, please inform us. By accessing your account on the Site, you can update your personal data at any time.
5. The actual order details may be stored with us but cannot be retrieved directly by us for security reasons. You can access this information by logging into your account on the Site. You can view your completed orders, open orders, and those soon to be dispatched here. You can also manage your address details bank details (for refunds), and subscribe to any newsletters you may have subscribed to. It is your responsibility to keep the personal access data confidential and not make them available to anyone else without your permission. Password misuse is not our responsibility unless we are responsible.

Your Personal Information may also be used for other purposes.

1. Your personal information may be used for market research and opinion polls. The details you provide are anonymous and will only be used for statistical purposes. It is possible to opt out of this at any time. Answers to surveys and opinion polls we may ask you to complete will not be disclosed to third parties. Competitions require you to disclose your email address. Email addresses are not stored with your survey answers.
2. You may also receive information about us, the Site, our other websites, our products, sales promotions, our newsletters, or other companies in our group or our business partners. Please click the ‘unsubscribe’ link in any email you receive from us if you do not wish to receive any of this additional information. After receiving your instruction, we will cease sending you information within 7 working days (days that are neither Sundays nor public holidays in Pakistan). Your instructions will be clarified if they are unclear.
3. Moreover, we may anonymize data about users of the Site generally and use it for different purposes, including determining the general location of users and the usage of certain features of the Site or a link contained in an email to those registered to receive it, and providing that anonymous data to third parties, like publishers. Your personal information will not be able to be identified from that anonymized data, however.

Cookies

1. As part of your use of the Site, we or our authorized service providers may use cookies, web beacons, and other similar technologies.
2. Visiting the Site does not require acceptance of cookies. The ‘basket’ functionality on the Site and ordering are only available when cookies are enabled. Whenever you visit a website or view a message, small text files (usually letters and numbers) are placed in the memory of your browser. By using them, we can identify a particular device or browser. A web beacon is a small graphic image that may be included on the site. Our goal is to better understand your preferences and interests by counting users who have viewed these pages. Your Internet browser stores cookies on your computer’s hard drive to identify your computer to our server as a unique user when you visit certain pages on the Site. When you access the Site or want to enter it, cookies can recognize your Internet Protocol address, saving you time. We use cookies only for your convenience in using the Site (for example, to remember who you are when you want to amend your shopping cart without having to re-enter your email address) and not to obtain or use any other information about you (for example, targeted advertising). Please note, however, that certain cookies are required for core functionality (such as adding items to your shopping basket), so changing and deleting cookies may impact the Sit’s functionality. You can set your browser not to accept cookies, but this would restrict your use of the Site. Assuredly, our cookies do not contain any personal or private information and are virus-free. To learn more about cookies, go to all-about-cookies or how to remove them from your browser, go here.
3. Google Analytics is a web analytics service that Google, Inc. (“Google”) provides. To analyze how users use the website, Google Analytics uses cookies, which are text files placed on your computer. Google will transmit and store your IP address and other information generated by the cookie on servers in the United States. Google will use your information to evaluate your website use, compile website activity reports for website operators, and provide other services related to website activity and internet usage. Additionally, Google may transfer this information to third parties where required by law or where such third parties process it on Google’s behalf. Your IP address will not be associated with any other data held by Google. It is possible to refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that you may not be able to use this website to its full potential if you do so. The use of this website constitutes your consent to the processing of data about you by Google in the manner and for the purposes described above.

Daad collects the following information from buyers:

1. The identity data you provide, such as your name, gender, profile picture, and date of birth.
2. Contact data, such as billing address, delivery address/location, email address and phone numbers.
3. When you use our voice search function, we collect biometric data such as voice files and face recognition, as well as your facial features.
4. Account information: bank account details, credit card details, and payment information (such information may also be collected directly by our affiliates or third-party payment service providers);
5. Details about your orders, payments, clicks, and other details about products and services;
6. Information on your device, such as your IP address, your login information, your browser type and version, your time zone setting and location, device information, browser plug-in types and versions, operating system and platform, international mobile equipment identifier, device identifier, IMEI, MAC address, cookies, and other technology used to access the Site;
7. Personal information, such as your username and password, account settings, orders related to you, user research, interests, preferences, feedback, and survey responses.
8. Information about your use of the Site, products and services or viewing any content on the Site, including time spent on the Site, items and data you searched for on the Site, access times and dates, websites you visited before you came to the Site, and other similar statistics;
9. Data regarding your location, such as when you upload photographs or videos from your location to the Site and share this information with us;
10. Information about your preferences for receiving marketing from us and third parties, your communication preferences, and your chat, email, or phone history on the Site or with third-party customer service providers;

ii.Please be aware that we may request additional information from you for due diligence checks or as required by relevant authorities as part of identity verification (such as copies of government-issued identification, e.g. passports, ID cards, etc.) or if you violate our Privacy Policy or Terms and Conditions.

Daad shall collect the following information where you are a seller:

Your information will be used to process your orders and to provide you with the services and information you request through our website in the following ways:.

As a buyer:

Ordering products:

Orders submitted through the Site will be processed;

To make delivery of the products you have purchased through the Site, we may pass your personal information on to a third party (e.g. our logistics partner);

The delivery of the products will be updated to you;

Support your orders with customer service;

1. Verify and process payments (including credit card payments, bank transfers, offline payments, remittances, and e-wallet transactions) related to your payments and/or services. Payment information, including personal data, will be transferred to third parties in order to verify and process such transactions.

Providing services

Provide you with access to the Site or the services;

Visitor identification.

Conduct surveys, including demographic and behavioral research on our users;

Provide you with more targeted and/or relevant information based on the personal data you provide (whether to us or third parties);

Performing data analysis, testing, and research, monitoring and analyzing usage and activity trends;

1. We will continue to develop our products and services;

Various other things

Your consent has been obtained for any other purpose; and

ii. Implement automated decision-making processes in accordance with any of the above purposes.

As a seller:

The provision of services

The Site is designed to make it easier for you to use;

you can list or sell products and ship or deliver them through the Site. For shipping or delivery of products listed or sold by you, we may disclose your personal information to a third party (e.g. our logistics partners) or regulatory authority (e.g. customs);

Whether directly or through our third-party service agents, we will respond to your queries, feedback, claims, or disputes.

For the purpose of verifying the documentation you submitted to facilitate your onboarding as a seller on the Site, including testing technologies to make this process faster and more efficient.

In order to administer your account (if you have one);

On the Site, your name, username, or profile will be displayed.

To verify and execute financial transactions (including credit card payments, bank transfers, offline payments, remittances, or e-wallet transactions) related to payments related to you and/or the Services you use. Payment information, including personal data, will be transferred to third parties for the purpose of verifying and completing such payment transactions.

Assessment of your loan application and/or credit risk assessment of your seller financing application (where applicable);

To protect you against risks of failed deliveries or customer returns by providing ancillary logistics services; and

1. We can assist you in returning products to you (via our logistics partner).

Advertising and marketing

We may send you marketing or promotional materials from time to time about our or third-party sellers’ products and services on our Site (if you have opted to receive such materials); and

1. To conduct marketing and advertising.
2. For legal and operational reasons

To produce statistics and research for internal and statutory reporting and/or record-keeping purposes.

Your personal data will be stored, hosted, and backed up;

To prevent or investigate any actual or suspected violation of our Terms of Use, Privacy Policy, fraud, unlawful activity, omission or misconduct, whether relating to your use of our Services.

In connection with any legal proceedings or otherwise deemed necessary by us, we will display your name, contact details, and company information to comply with legal and regulatory requirements.

In the event of an imminent threat to life, health, or safety;

Any complaints, feedback, enforcement action, and takedown requests regarding content you have uploaded to the Site will be handled by us;

Competitions

1. Whenever we hold a competition, we use the data to notify winners and advertise our products. For more details, please refer to the competition’s participation terms.

Links and third parties

1. Your details may be shared with other companies in our group. We may also pass your details to our agents and subcontractors to help us with any of our uses of your data set out in our Privacy Policy. In addition to providing you with products, we may also use third parties to help us collect payments from you, analyze data, and provide marketing and customer service assistance. We may also share information with third parties for fraud protection and credit risk reduction.

For the above-mentioned purposes, we may share (or permit the sharing of) your personal data with third parties and/or our affiliates. They may include, but are not limited to, the following third parties and affiliates:

i.Service providers (such as agents, vendors, contractors and partners) in the fields of payment services, logistics and shipping, marketing, data analytics, market or consumer research, surveys, social media, customer service, installation services, information technology, and hosting websites;

ii.The companies they work with and their service providers;

1. The Site’s other users.
2. Our databases containing your personal information may be transferred if we sell our business or a part of it, provided that we comply with applicable data protection laws. Unless otherwise stated in this Privacy Policy, we will NOT sell or disclose your personal data without your prior consent unless this is necessary for the purposes set forth in this Privacy Policy or unless we are legally required to do so. There may be advertisements from third parties on the Site, as well as links to other sites or frames from other sites. You should be aware that we are not responsible for the privacy practices or content of those third parties or other sites, nor for any third party to whom we transfer your data. It is recommended that you review the privacy policies of those websites to determine how they will handle any information you provide.
3. In disclosing your personal data to third parties, we strive to ensure that the third parties and our affiliates keep your personal data secure from unauthorized access, collection, use, disclosure, processing or similar risks. We only retain your personal data for as long as it is required to fulfill any of the uses listed under our Privacy Policy for your data.
4. Following this Privacy Policy, we may transfer or permit the transfer of your personal data outside of Pakistan. We will not transfer or permit the transfer of any of your personal data outside of Pakistan unless it complies with applicable laws and this Privacy Policy.
5. In order to provide you with services other than those related to your use of the Site, we may share your personal data with our third-party service providers or affiliates (e.g. payment service providers). Terms and conditions may apply between you and the third-party service provider or our affiliate if you accept and use their services. Upon your acceptance of the third-party service provider’s or our affiliate’s service offering, your data will be collected, used, disclosed, stored, transferred, and processed (including your personal data as well as any data we disclose to the third-party service provider or affiliate). The third-party service provider or our affiliate shall be the data controller for such data and shall have the applicable privacy policy. Whenever you have queries or complaints about the third-party service provider’s or our affiliate’s services, you agree to direct them to the party named in the applicable privacy policy.

Security

1. The information we collect is protected by appropriate technical and security measures to prevent unauthorized or unlawful access, loss, destruction, or damage. We collect your personal information on a secure server when we collect data through the Site. Firewalls protect our servers. We may occasionally request proof of identity before disclosing your personal information following our security procedures. Passwords and computers should be protected against unauthorized access.
2. It is essential to note, however, that no method of transmission over the Internet or electronic storage is entirely secure. Although security cannot be guaranteed, we strive to protect your information and constantly review and enhance our security measures.